Recently a long standing client, a real estate broker in California, brought me a federal class action complaint that was based on the broker's salespersons alleged use of an auto-dialer and pre-recorded messages to offer services.
The complaint describes the type of conduct that supports a cause of action for willful violation of the Telephone Consumer Protection Act, 47 U.S.C. § 227, et seq. ("TCPA") and claim of invasion of plaintiff's privacy by causing the unsolicited phone calls.
The salesperson allegedly made one or more unauthorized phone calls, including to plaintiff's cellular phone, using an automatic telephone dialing system ("ATDS") for the purpose of soliciting business from plaintiff.
The plaintiff is a resident of New Jersey, and the lead attorney is a New Jersey law firm that has associated a Los Angeles law firm in order to file the complaint in the US District Court for the Central District of California.
The TCPA was enacted in 1991 to protect consumers from unsolicited and unwanted telephone calls and text messages like those alleged to have been made by the salesperson. Plaintiff sought an injunction requiring the broker to cease all unsolicited text messaging activities to consumers, or text messaging activities after a consumer requests that the texts stop, and an award of statutory damages to the members of the Class under the TCPA equal to $500 per violation, together with court costs, reasonable attorney's fees, and treble damages for knowing and willful violations.
Plaintiff alleges that naming the broker as the defendant includes the broker's officers, directors, vice-principals, agents servants, or employees involved in committing the violations with the full authorization, ratification or approval of the broker or done in the routine normal course and scope of such employment.
The federal court had subject matter jurisdiction as the action arose under the TCPA, a federal statute, and jurisdiction over the broker because it conducts significant business in the District where the complaint was filed, and the alleged unlawful conduct occurred in, was directed to, or emanated from the District.
The TCPA recognizes that unrestricted telemarketing can be an intrusive invasion of privacy. The TCPA restricts telephone solicitations (i.e., telemarketing) and the use of automated telephone equipment, including automatic dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines.
After October 16, 2013, unless the recipient has given prior express written consent, the TCPA and Federal Communications Commission ("FCC") rules under the TCPA:
- prohibit solicitors from calling residencies before 8 am and after 9 pm local time, - - require solicitors to provide their name, the name of the person they are calling on behalf of, and a telephone number or address where the person or entity can be contact,
- prohibit solicitations to residences that use an artificial voice or a recording
- prohibit calls or texts to a wireless device or cellular telephone using automated telephone equipment or artificial or prerecorded voice
- prohibit unsolicitated advertising faxes
- prohibit certain calls to members of the National Do Not Call Registry
An entity, such a brokerage firm, can be liable under the TCPA for a call made on its behalf, even if the entity did not directly place the call.
The complaint alleged that the defendant operates a real estate company, and it utilizes a sophisticated telephone dialing system to call consumers with pre-recorded messages and with text individuals en masse promoting its services. The broker allegedly failed to get the requisite prior consent prior to sending the text messages.
The complaint alleged the broker not only invaded the personal privacy of the plaintiff and members of the Class, but also intentionally and repeatedly violated the TCPA. It alleged that defendant called plaintiff on her cellular telephone number via an ATDS and with a pre-recorded message.
The complaint was brought on behalf of all individuals in the United States who received a phone call initiated by an ATDS or with the use of a pre-recorded message made by or on behalf of the broker to the individual's cellular telephone, without prior express consent.
The complaint alleges the exact size of the Class is presently unknown but can be ascertained through a review of the broker's records, and individual joinder is impracticable.
Common questions for the Class include whether the broker's conduct violated the TCPA, whether Class members are entitled to treble damages based on the willfulness of the broker's conduct, whether the broker made phone calls to consumers using an ATDS to a telephone number assigned to a cellular phone service, and whether the broker and its agents should be enjoined from engaging in such conduct in the future.
The complaint requests an order certifying the action as a class action with plaintiff as the Class Representative, and designating the New Jersey law firm as Class Counsel, an award of actual or statutory damages for each negligent violation of the TCPA to each member of the Class, an award of treble actual or statutory damages for each knowing or willful violation to each member of the Class, injunctive relief prohibiting defendant's conduct complained of, and pre-judgment and post-judgment interest on monetary relief.
Possible defenses to a violation of TCPA lawsuit include:
- express written consent to the telephone call
- statute of limitations that is four years
- calls were not made using an ATDS or were made via manual dial, and this may require call logs and testimony from company personnel demonstrating that the calls at issue were manually dialed
- lack of evidence ascertaining who is or is not a member of the proposed class, and this is more effective where the class definition is demonstrably overbroad and where ascertaining the class members is not administratively feasible because there is inadequate or insufficient documentation that could be used to identify the class members
The insurance carrier for the served defendant should be put on notice and a claim for a defense and indemnification should be made promptly under any related insurance policy.
LESSONS:
1. Use of an auto-dialer and pre-recorded messages may be possible in this digital age, but their use may result in a complaint in a class action federal lawsuit.
2. Brokers should institute office rules to prevent salespersons or employees from violating the TCPA.
3. Telephone call logs and other records should be maintained to prove telemarketing calls were made via manual dialing, and not by use of a ATDS or pre-recorded message.